On 25 January, the kick-off event for our new project ‘Linking transport services on the Main Line with tourism marketing’ took place. The project fulfils an important requirement of our strategy and is set to start this year with around 25 partners, primarily tourism organisations along the Main Line for Europe.
The background of the project is that there are already many excellent mobility services along the Magistrale for Europe, but these are often not yet known to users and therefore need to be better communicated, especially by tourism service providers. This is where the project comes in. During the kick-off event, exciting ideas and initial possible measures for this project were brainstormed. After some first thoughts, the project should include a joint communication strategy, the creation of bookable themed offers and the production of information materials.